branding-laptop

Brand Fatigue Part 2: The Customer’s Perspective

Now that we’ve covered your perspective on fatigue with your own brand and materials, it’s time to dive into the mind of your customer. Remember a crucial component of that Google definition we looked at in Part 1: “A lessening in one’s response… typically as a result of overexposure…” This lessening of customer response is what […]

Jack Eschmann

7 Questions With Jack Eschmann

We took some time out to chat with Jack Eschmann, Account Executive extraordinaire, and ask him seven random questions. Let’s see how he answered: 1) If you didn’t have to sleep, what would you do with the extra time? Write more songs, work on my storytelling and spend time with my nocturnal wife. 2) What fictional place […]

Branding

Brand Fatigue Part 1: The Client

Google “fatigue,” and you’ll find several meanings for the word: Exhaustion, extreme tiredness, reduced efficiency. But for our purposes, let’s focus on this one: A lessening in one’s response to or enthusiasm for something, typically as a result of overexposure to it. In this case, that “something” is your brand. You might already be thinking: […]

Set goals

Puddle Jumping With Mindy: How Goals Drive Solid Results

I am a goal-oriented person. I set goals in every area of my life. When the calendar turns to January 1, you will find me setting goals for the New Year in Evernote. Business and financial goals. Reading goals, and goals to start a new adventure or learn a new skill: Last year it was […]

Think Creatively

Puddle Jumping With Mindy: How to Be Creative in a Linear World

I spent 26 years in an extremely linear world. What is a linear world, you ask? Oh my, the places I will take you! Financial places, engineering places, hospital places, insurance places. Linear places. In these linear places, I was coached – yes, coached – on how to think and communicate linearly. Thinking back on […]

Stealth Bomber

Puddle Jumping With Mindy: Why We’re Going ‘Off the Radar’

When brainstorming a blog name, there are thousands of ideas that come to mind. The most important aspect to remember is staying true to your brand. Yes, even blogs have a brand image. So what is Stealth’s brand image? Here’s the definition: stealth noun 1. cautious and surreptitious action or movement; “the silence and stealth of […]

Paul Petersky tickles the ivories

7 Questions for Paul Petersky: Stealth Insights

We sat down with one of our newest team members, Paul Petersky, to learn more about him. As head of Stealth Insights, Paul dives deep into research, but we found out there’s a musical side to Paul as well. Check out this video of him tickling the ivories.  1. What song best describes your work […]

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The GIFt of Video in Email Marketing

Today, it’s a universal best practice to include video in your marketing strategy. And incorporating video into your email marketing strategy can translate to results. Results like a 200 to 300% increase in click-through rate.