Author Archives: Marie Schmich

Step-by-Step Process to Media Buying

No matter how excellent your ad, if it’s not seen/heard/experienced, it’s not effective. Linking the ad to the audience is the business of media buying. It’s not something that gets a lot of screen time on Mad Men. Anyone who runs a small business has probably bought some media at some point. The most common […]

A snowy tv with a hand silhouette against it

Advertising to Cord Cutters

According to media research company, SNL Kagan , roughly 10% of cable TV viewers are expected to “cut the cord” by 2015. As a consumer, I’m probably pretty typical. I’ve kept my cable a long time, but I’m watching fewer of the channels, and realizing that it might be dispensable. Even though broadcast TV has […]