Author Archives: Laura Maly

Jack Eschmann

7 Questions With Jack Eschmann

We took some time out to chat with Jack Eschmann, Account Executive extraordinaire, and ask him seven random questions. Let’s see how he answered: 1) If you didn’t have to sleep, what would you do with the extra time? Write more songs, work on my storytelling and spend time with my nocturnal wife. 2) What fictional place […]

What In The World Are Personas? 
And Why Do I Need Them?

During the past several years, the term ‘personas’ has undoubtedly popped up in your marketing- and sales-related conversations. But what in the world are personas? And are they really necessary for successful marketing and sales efforts? The answer? Yes! What Is A Buyer Persona? Let’s start by explaining the term. A buyer persona is simply […]

thinking woman with question mark

Ask These Six Questions to Choose the Right Marketing Agency

Welcome to Part II of our Client/Agency Relationship series. We’ve already covered how to decide if you need an agency. Now let’s talk about how to choose the right agency for you. It’s as simple as asking questions near and dear to your heart that you learned in grammar school. Ready? 1. Who? Choosing an agency […]

The sure-fire way to leave sales on the table

A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks. This used to be […]

in-house staff or creative agency

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly? The answer? It depends. Maybe you want to dive into content marketing, and don’t have anyone currently on staff with that specific […]

Millennials are growing in their work-force numbers and positions. Marketing to a group, such as the one pictured here, is becoming increasingly important.

Demystify the Largest Generation in the Workforce

Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who recently surpassed Gen Xers as […]