Now that we’ve covered your perspective on fatigue with your own brand and materials, it’s time to dive into the mind of your customer. Remember a crucial component of that Google definition we looked at in Part 1: “A lessening in one’s response… typically as a result of overexposure…” This lessening of customer response is what […]
Google “fatigue,” and you’ll find several meanings for the word: Exhaustion, extreme tiredness, reduced efficiency. But for our purposes, let’s focus on this one: A lessening in one’s response to or enthusiasm for something, typically as a result of overexposure to it. In this case, that “something” is your brand. You might already be thinking: […]
You may have noticed how obsessed with real-time video content everyone is these days. The ability to simultaneously record content and broadcast it to viewers is literally changing the world. From political protests to solar eclipses, and small concerts to large business conferences, there is an established expectation — a hunger — for real-time involvement […]
“Why should I pay $15k for a website when I can hire a freelance web designer to create one for a few thousand.” A valid question. One we get all the time. After all, it only seems easier and easier to achieve that “legit” look we’re all pursuing for our brands today with commercially available […]
By now, it shouldn’t be news to you that it’s important for your business to maintain an active presence on social media. In fact, customers expect you to. Data shows that an active social presence strengthens consumer-brand relationships. Like the internet before it, the emergence of social media has reshaped the way businesses reach their […]
Repeat this to yourself. Make it your mantra: “My website is my brand. My website IS my brand.” It’s the cornerstone of any brand’s identity. Yes, even yours. And, statistically speaking, your website is one of the first places a customer will interact with your company as they begin their buying cycle.