Author Archives: Jack Eschmann

social media marketing

So Many Social Media Platforms — What’s Right for Your Business?

By now, it shouldn’t be news to you that it’s important for your business to maintain an active presence on social media. In fact, customers expect you to. Data shows that an active social presence strengthens consumer-brand relationships. Like the internet before it, the emergence of social media has reshaped the way businesses reach their […]

A black and white photo of a top-down view of a laptop, smartphone, and art which reinforces the brand in question

Your Website IS Your Brand

Repeat this to yourself. Make it your mantra: “My website is my brand. My website IS my brand.” It’s the cornerstone of any brand’s identity. Yes, even yours. And, statistically speaking, your website is one of the first places a customer will interact with your company as they begin their buying cycle.