An acquaintance commented to me that they thought the above statement was a bit odd for an advertising agency to embrace. After all, the product of what an ad agency creates shines a bright light on the message that a company or organization wants to communicate. It gets heard.
The goal is for the right message to be heard: by the right people, at the right time, for the right reasons.
Stealth was created with a deep-seated belief that our goal is to communicate the message of others with skill and excellence. In order to do this, we believe that total focus needs to be placed upon our client’s message–not ours. Subtle perhaps, but essential in our view.
How does this apply to what we do for our clients?
We don’t presume.
Every business is unique. The same goes for advertising and marketing needs.
- We don’t presume to have “cookie-cutter” solutions that will create the unique results you desire.
- We don’t presume to know what is necessary to create success for you without the proper strategic consultation.
- We don’t presume that something that has worked for someone in similar circumstances in the past will work exactly the same way for you today.
- We don’t presume to know more about your business than you do.
Being presumptuous reinforces arrogance, and arrogance prohibits us from serving the greater benefit of others. It focuses on us, our message, our talents, our skills, and not on your message.
We don’t presume! We listen. We learn. We collaborate. We strategize. We put in the hard work in which others are unwilling to engage. This is how partnership is developed. This is how your message is developed. This is how we ensure your message is heard, and not ours.
What’s the message you want to communicate? What do you want people to hear? We want to hear from you.
by: Michael Richards