A computer screen thrown into a body of water, which is akin to how many people feel about display advertising

Why You Shouldn’t Downplay Display Advertising

In my experience as a PPC analyst, mentioning the words “display” and “content network” often induce (often humorous) looks of cringe or disgust on the face of clients who have yet to try it. For those that don’t know better, “Hogwash”, “Bunkum” or some other underutilized but equally charming synonym escapes from their lips. But […]